Partner With Us

Give your members
estate planning they'll 
actually use — without
building it yourself

Banks, employers, and membership organisations partner with us to offer estate planning as a real benefit — fully branded to you, backed by our advisers, at no cost to set up. You focus on your members. We handle everything estate planning.

Apply to Partner
Watch a 2-Minute Overview
What You Get
Partner Types
Standards
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FAQ

£0

To join — no setup or licence fee

1

Dedicated account manager, from day one

STEP

Accredited — built for compliance teams

Co-Branded

Your name front and centre, not ours

You Might Be Interested In

Partnerships built around who you are

Banks and credit unions offering estate planning as a member benefit — fully co-branded, at no cost to set up.

Deepen Member Relationships

Give members a reason to consolidate more of their financial life with you, beyond transactional banking.

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STEP-Accredited Delivery

Built to satisfy institutional risk and compliance review from day one, not retrofitted after the fact.

Your Brand, Our Infrastructure

Co-branded entirely around you — we operate behind the scenes as the estate planning engine.

Apply as a Financial Institution → Read the full details ↓

A genuinely differentiated employee benefit — most competitors don't offer this at all.

Stand Out in Benefits Packages

Pension and healthcare are standard everywhere. Estate planning almost never is.

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No Setup Cost

Add this to your existing benefits platform at no cost — we handle delivery entirely.

Support Retention & Recruitment

A tangible signal of care for employees' long-term wellbeing, not just another perk.

Apply as an Employer → Read the full details ↓

Affinity groups, insurers, Fintechs, and non-profits — a flexible, co-branded fit built around your relationship.

Structured Around You

Member benefit, co-branded product, or referral partnership — whichever fits how you work.

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Revenue Share, Not Flat Fees

A genuine share of the value created, not a one-off referral payment that undervalues the relationship.

No Build Required

A new value-add for your base, without building any of the infrastructure yourself.

Apply as a Partner → Read the full details ↓

What You Get

Everything set up. Nothing built by you.
Estate planning is complex to build in-house — the compliance, the drafting, the advisers. We've already done it. You get the finished product, branded as yours.
£
No Setup Cost, Ever
Nothing to build, licence, or pay for upfront — the entire infrastructure is already there, ready to launch under your name.
Fully Co-Branded
Your members see your name, your colours, your trust — we operate behind the scenes as the estate planning infrastructure, not a competing brand.
👤
A Named Account Manager
One person who knows your organisation, not a support ticket queue — reachable directly for anything from a member query to a strategy conversation.
Reporting You Can Actually Use
Regular impact reporting built for the conversations you need to have internally — member engagement, uptake, and value delivered, not vanity metrics.
Launch in Weeks, Not Quarters
Because nothing has to be built, most partnerships go from application to live member benefit far faster than an in-house alternative ever could.
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Flexible Pricing for Members
Subsidised, discounted, or fully covered plans — structured however makes sense for your relationship with the people you're offering this to.
Add Member Benefit
Member Retention
Why would members stay for this?
Co-Branded Portal
Financial Institutions
Why It Fits

Your members already trust you with their money — estate planning is the next conversation they need to have, and one most institutions don't offer directly.

What You Offer Members

Wills, trusts, and estate planning integrated into your existing member journey, under your brand, with pricing you control.

What It Does for You

A genuine reason for members to consolidate more of their financial life with you, and a new relationship touchpoint beyond transactional banking.

Compliance

STEP-accredited delivery, built to satisfy institutional risk and compliance review from the outset.

Add Employee
Benefits Package
What's missing from your benefits?
Discounted Plans
Employers
Why It Fits

Pension and healthcare benefits are standard. Estate planning almost never is — which makes it a genuinely differentiated benefit rather than one more line item competitors already match.

What You Offer Employees

Discounted or fully subsidised wills and estate planning, positioned alongside your existing benefits package.

What It Does for You

A tangible signal of care for employees' long-term wellbeing — genuinely useful for retention and recruitment conversations, not just a nice-sounding perk.

Setup

No cost to add this to your existing benefits platform — we handle the delivery entirely.

Add Organisation
Flexible Fit
Where do you fit best?
Custom Structure
Other Organisations
Why It Fits

Affinity groups, life insurance providers, Fintechs, and non-profits all have one thing in common — a member or client base that eventually needs estate planning, and no natural way to offer it today.

What You Offer Your Base

A structure built around your specific relationship — member benefit, co-branded product, or referral partnership, whichever fits.

What It Does for You

A new value-add without building anything internally, and a revenue share on a service your base was going to need from somewhere regardless.

Note for Charities

If you're a registered charity specifically, our Charity Services page covers the free will-writing and legacy-giving partnership model in full.

Built for Compliance Teams

STEP-accredited, so your risk team doesn't have to take our word for it.

Client confidentiality, ethical delivery, and professional standards aren't add-ons here — they're the baseline every partnership is built on, from the first conversation.

Apply to Partner
Add Report
Impact Report
How is the partnership performing?
Account Manager
Clear Reporting, Not a Black Box

Regular impact reports show exactly how the partnership is performing — uptake, member engagement, and value delivered — with a named account manager to walk through what it means, not a dashboard you're left to interpret alone.

Why the Timing Matters

The estate planning market your members already sit inside.

UK Inheritance Tax liabilities (2020–21)
£5.76 billion
Year-on-year growth in IHT liabilities
+16%
Nil Rate Band (frozen until 2030)
£325,000
Residence Nil Rate Band
£175,000
Human nature stays the same — the one thing that stays constant, like death and taxes. And people still want good stories.
— Alison Owen
Apply to Partner
Tell us about your organisation. We'll come back to you within 3 working days with next steps — no cost, no obligation to proceed.
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No setup fee. No obligation. We'll respond within 3 working days.

Questions Partners Often Ask
Does it cost anything to become a partner?
Does it cost anything to become a partner?
No. There's no setup fee, licence fee, or minimum commitment to start a partnership. We're paid through the revenue share structured into the plan itself.
Will this look like a Cross-Border Worldwide product, or ours?
Will this look like a Cross-Border Worldwide product, or ours?
Yours. Partnerships are co-branded around your organisation — we operate as the estate planning infrastructure behind it, not a competing brand your members are redirected to.
How long does it take to launch a partnership?
How long does it take to launch a partnership?
This varies by organisation size and complexity, but your account manager will give you a specific timeline once we understand your setup — typically discussed in the first conversation after you apply.
What ongoing work does this require from our team?
Can we offer this to only some of our members, or does it have to be everyone?
What ongoing work does this require from our team?
As little as you'd like. We handle delivery, drafting, and member support directly — your team's role is usually limited to promoting the benefit internally and reviewing the reporting we provide.
Can we offer this to only some of our members, or does it have to be everyone?
Either. Some partners offer it universally as a standard benefit; others pilot it with a segment first. We can structure the plan around whichever approach fits your rollout.
Your members need this.
Let's build it under your
name.
Apply to Partner
No setup cost
Dedicated account manager
STEP-accredited